Chinese digital payment platform Alipay has partnered with review and recommendation site Yelp as it looks to bring more personalised content to Chinese travellers.
Alipay, part of the Alibaba umbrella, has been looking to expand its offerings to travellers outside of China.
Alipay North Americas president Souheil Badran was quoted in a Alizila blog saying: “Our partnership with Yelp expedites our goal towards a digital lifestyle and represents a substantial opportunity for US businesses to connect with the growing audience of Chinese travelers that would otherwise be difficult to reach.”
Yelp’s content will be translated into Chinese so tourists can tap into its reviews, information and recommendations.
Chad Richard, senior vice president for corporate and business development at Yelp said: “Yelp content is more important than ever in delivering a locally-aware mobile experience for travellers and locals alike.
“By collaborating with Alipay, we can help Chinese consumers find the perfect place to eat, shop, drink, relax and play when they’re visiting the United States.”
China had 122 million outbound tourists last year, up 4.3% from 2015, according to data from the China Tourism Academy.