Hotelbeds Group has struck a technology partnership with tours and activities software firm Trekksoft as it looks to expand into the sector.
The formerly Tui Travel-owned Spanish bed bank says the deal with Swiss-based Trekksoft will strengthen its non-hotel Transfer & Activity Bank (TAB) product offering.
Trekksoft connects tour and activity suppliers to their customers online and offline to provide availability and pricing to facilitate live bookings.
The partnership will see the implementation of TrekkSoft´s technology into TAB´s Hotelbeds Group booking platform.
This will feed product into Hotelbed’s portfolio of over 35,000 travel selling partners such as online travel agencies, travel agencies, tour operators and airlines.
Hotelbeds said this promises a more scalable contracting model, reducing the time to market for all new products available on Hotelbed’s distribution channels – including both Hotelbeds and Bedsonline.
The firm added it will also open up more opportunities for last minute, in-destination bookings and a better guest experience for ticket validation.
An additional 2,000-plus activities will be added Hotelbeds Group´s TAB business, an increase of roughly 16% that takes the total number of activities available on the platform to over 14,000 globally.
Around 70% of the new product is mostly focused on guided tours and city sighting but a new segment of outdoor recreation and adventure sports including sky diving, paragliding, rafting and skiing, among others, will be added to Hotelbeds´ platform.
Javier Arévalo, TAB´s managing director, said: “As pioneers of the activities bank offering we have worked very hard to build our portfolio and benefited from a virtuous circle of increased product leading to increased bookings.
“But this partnership with TrekkSoft will be transformative for our business, optimising both booking and contracting by simplifying the process for suppliers and enabling travel sellers everywhere to upsell more in the travel booking cycle.
“We remain on target to triple our revenues over the coming years and look forward to making further announcements soon.”
Jon Fauver, chief executive of TrekkSoft, added: “Our integration into Hotelbeds Group´s booking platform is an exciting development for the tours and activities segment.
“We’re very proud to be partnering with the global leader in the distribution of activities and transfers and look forward to helping both TAB´s providers and travel sellers reduce complexity, increase efficiency and boost margins.”