A tech firm which focuses on personalised hotel guest experiences has launched in the UK.
MediaConcepts offers software intended to change the way hoteliers deliver the customer journey, driving engagement, loyalty and spend.
It wants to help hoteliers deal with competition from OTAs.
MediaConcepts, which is based in Singapore and has offices in Philippines and India, says it has the expertise to react quickly to changing tech trends.
Founder and chief executive John Bowen says this helps hospitality groups and independent hoteliers identify, convert and maintain customers, using big data and technological know-how to build loyalty and revenue.
Bowen, said: “Competing with OTAs is becoming harder and harder as they continue to dominate the digital marketing with money, data analysis, increased loyalty and unique offering and choice. Hotel brands are losing ground every year. We believe technology is the key to reclaiming some of the territory and business lost to OTAs. Hoteliers need tech know-how and the agility to move on opportunities quickly – that’s where we can help.
“MediaConcepts provides the solution and expertise to help hoteliers regain their digital footing and reclaim their customers. No other provider offers such a complete solution that can look after the customer throughout the sales cycle. MediaConcepts offers websites with full personalisation; advanced booking journey with retargeting, and full in-house application with integration to back-end and third-party systems. MediaConcepts provides ongoing support and services far beyond the initial website or application deployment. Our customers can rely on a long-term partnership to drive their digital business.”
MediaConcepts’ products include the mobile app ‘Priscilla’, which lets guests view information and access hotel services through their own mobile device. This includes pre-arrival check-in, to ordering room service, requesting for items from housekeeping, opening room doors and even controlling room lights, climate and entertainment. Data Priscilla collects is collated to offer insights that can be used to tailor-make hotel stays.
Bowen added: “The hospitality industry continues to show considerable growth in Asia – we can help customers understand the expanding Asian market and the global traveller.”