Channel manager SiteMinder will mark its 10th birthday next week at World Travel Market.
The Australia-based firm has seen rapid growth in the last 10 years as channel management came to be adopted by most major hotel chains and independent groups.
Today more than 23,000 hotels use SiteMinder’s cloud-based solutions to acquire guests online.
Siteminder said prospects for the future remain strong as the booking landscape for hotels becomes increasingly complex.
SiteMinder’s managing director, Mike Ford, said: “There are few industries as hyper-connected and dynamic as the industry of travel and hospitality.
“The vision for SiteMinder from the beginning was to break down international boundaries and challenge the complexities of legacy models that fundamentally hinder the way travel is distributed and sold.
“It was about giving hoteliers the chance to focus on the guest again while we power the technology that sets them up for success, and, ten years on, we’re proud and privileged to have more than 23,000 hotel customers that see the tangible benefits of using our solutions.”
Ford founded SiteMinder in 2006 with chief technical officer Mike Rogers.
It became the first Australian-headquartered technology company to be backed by Silicon Valley’s Technology Crossover Ventures (TCV) in 2014, joining the likes of Facebook, Netflix and LinkedIn as a TCV investment.
In early 2016, H2 Ventures and Investec ranked it among the 20 greatest pioneering technology companies to come out of Australia and New Zealand.
SiteMinder enables both independent hotels and chains to attract, reach and convert guests, with more than 500 people located in Bangkok, Cape Town, Dallas, Galway, London and Sydney.
The firm’s customers now generate more than 43.5 million reservations and $16 billion in revenue using the company’s proprietary solutions which include The Channel Manager, TheBookingButton, an Internet booking engine, Canvas, a website creator for independent hoteliers, Prophet, a real-time market intelligence solution and GDS by SiteMinder, a single-point of entry to the world’s travel agents and major global distribution systems.