EasyJet hands SEO work to The Search Works

EasyJet has selected The Search Works as its agency of record for search engine optimisation.

The low-cost airline is making a determined effort to boost its presence in natural search across a range of European websites.

The Search Works will also be tasked with reducing “user drop-off” rates with better usability features on the main site.

Andrew Berks, EasyJet’s brand communications manager, said: “We chose The Search Works because they comprehensively addressed challenges specific to our business.

“The team’s experience of running campaigns for other travel clients and competitive pricing were clear differentiating factors. Pricing in particular was extremely important to us as a low-fares airline.”

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