Technology

The Future of Travel: How Cognitive Artificial Intelligence will transform travel

Posted by Lee Hayhurst on
The Future of Travel: How Cognitive Artificial Intelligence will transform travel

The next generation of intelligent technology will allow replicate human conversations while significantly speeding up how computers are used in commerce.

The launch of The Future of Travel report from digital marketing specialist Qubit, heard from Brennon Williams, chief executive of Iridium Systems and Robotics Corporation.

Delegates were told the promise of artificial intelligence is coming closer as software engineers are starting to develop systems that are “fully conversational”.

This means they can take account of circumstance and meaning beyond just the words used using voice pitch and rhythm analysis and facial recognition to determine context.

This will significantly speed up how computers are used moving from a typing interface at around 60 words per minute to speaking, typically 160 words per minute.

“You get so much more out of these conversations. This is not cold technology, it means conversations are very rich, relationships start to form,” said Williams.

The impact on the travel booking process could be profound with devices understanding travellers’ requirements without them having to tell them.

Williams said, by honing options, next generation Cognitive Artificial Intelligence (COG) will optimise the experience, helping to maximise the length of hotel stays for instance.

“It has the potential to change the travel industry because of people using technology differently.

“It’s not about looking through option after option because choice is sometimes a bad thing.

“It’s about this COG working, machine to machine communication, with providers or in a marketplace like Expedia to go and package up the very best options.

“No more of this pulling up a form and you having to put in two adults, two kids one’s five one twelve. That’s gone.”

Williams also predicted COG will transform the in-room hotel experience, with travellers offered the ability to talk to machines to access services and functions.

He said the problem for hotels today is discoverability of services on apps which means they are often hidden and therefore not used.

Modern smart systems will not only order a wake-up call from a voice command but also monitor traffic conditions and flight status to automatically change timings accordingly.

The Future of Travel Report includes contributions from futurist Glen Hiemstra, robotics expert Brennon Williams and senior executive from Expedia, Thomas Cook, glh Hotels, and Crystal Ski.

Produced in association with Travolution and Travel Weekly, it is available to download now for free from the Qubit website.

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