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Icelolly.com appoints new marketing chief and board member

Posted by Lee Hayhurst on
Icelolly.com appoints new marketing chief and board member

Holiday price comparison website icelolly.com has announced two senior management appointments

Simon Lloyd has been appointed chief marketing officer following the departure of Ross Matthews to Hoseasons and James Villa Holidays parent Awaze. He will begin in his new role on January 6.

Lloyd has previously held a number of executive roles with leading British brands including AXA, Superdry, BBC and Virgin Atlantic where he was the chief marketing officer.

Reporting to icelolly.com chief executive Richard Singer, he will be responsible for shaping the company’s strategic approach to marketing working with the commercial and product teams.

Singer said: “I am delighted to welcome Simon to the icelolly.com team as our chief marketing officer.

“He has an excellent track record for building brand equity within and without travel, with senior expertise in brand, CRM, insights, content, social, digital marketing and media engagement.

“2020 is set to be an exciting time for icelolly.com as we look to raise the brand’s profile and drive differentiation. Simon’s role will be pivotal to achieve our ambitious growth targets.”

Lloyd added: “I am thrilled to be joining icelolly.com at such a great time. I look forward to working with the team to continue the great work already undertaken, focussing on creating and delivering best-in-class marketing initiatives to inspire new and existing customers as we scale icelolly.com further.”

In addition icelolly.com’s has bolstered its board with the appointment of Elliot Muscant as a non-executive advisor.

The co-founder and managing partner of marketing agency, Open Partners, former chief executive of Dentsu Aegis and managing director of MediaVest Manchester is a serial entrepreneur with comprehensive experience in the marketing sector.

Singer said: “We are delighted to welcome Elliot to the Board during this exciting period for icelolly.com.

“He brings a unique, strategic vision and perspective to the company. As we look to further develop our customer proposition and expand, his wealth of experience in growth businesses and digital marketplaces will be invaluable.”

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