The latest insights from the Expedia group show that travellers are open to help and inspiration when planning a trip.
Research gathered by the group’s media solutions team from over 1,000 people in 11 different countries found that travellers are indecisive and that seven out ten are open to help at the trip planning stage.
Wendy Olson Killion, vice president of business development for Expedia Group Media Solutions said: “Travel is not a one size fits all experience. We study different shoppers and what the perceptions are of booking. We want to survey all travel shoppers around the word so we can build effective products.
“Travel motivations, influence preferences and behaviours vary by age and locations. We want to know how they shop for travel. Traveller trends, how they shop and industry trends.
“We know travellers are researching so it’s a great opportunity for us to get messages and destinations about brands in front of them.”
The research also highlighted how activities and experiences are driving traveller decisions followed by once in a lifetime experience, cultural experience then lowest price.
Killion said: “That is the heart of travel and that is why we travel. It’s great for the industry as lowest prices are not the top, it is a race to the top of activities and experiences.”