Vietnam Airlines and Sabre to collaborate on revenue management

Carrier to adopt Revenue Optimiser and SabreSonic Inventory solutions in multi-million dollar agreement

Vietnam Airlines has signed a multi-million dollar agreement with Sabre Corporation that will see it adopt its Revenue Optimiser and SabreSonic Inventory solutions.

The deal will enable the carrier to derive benefits from responsive real-time origin and destination (O&D) revenue management.

The airline said this will strengthen its forecasting and inventory control capabilities and help to maximise revenues and set the foundation for dynamic offer creation.

“As the fastest growing flag carrier in Southeast Asia, the agreement allows us to dynamically adapt our approach to changing market conditions thanks to seamless integration across our Sabre solutions, including our SabreSonic PSS,” said Trinh Hong Quang, executive vice president of Vietnam Airlines.

“The solutions that we’re adopting today further demonstrate our commitment to taking a holistic approach to our forecasting, optimisation and inventory management capabilities, which serves our objective to increase revenue while delivering a consistent, end-to-end customer experience.

“The continued technology partnership with Sabre supports our ambition to achieve five-star status in the future.”

Revenue Optimiser allows airlines to optimise availability by considering relevant data sources and integrating those across its commercial planning organisation.

Dasha Kuksenko, vice president and regional general manager for airlines at Sabre Travel Solutions, said: “Revenue optimisation and an offer management strategy are essential to an airline’s continued success, particularly in a market as competitive as the Asia Pacific region.

“We are pleased to once again deliver intelligent solutions that continue to fuel Vietnam Airlines’ growth and help its teams sharpen their focus on their customers.”