Sports and entertainments ticketing band SeatGeek has announced the launch of its open distribution platform in the UK.
SeatGeek Open will allow suppliers to “sell their inventory in more places than ever before, reaching new audiences and ultimately selling more tickets”, the firm said.
Integrating the SeatGeek Open distribution network requires no additional software.
End customers are promised a “much improved experience, as they will now be able to discover direct box office tickets while doing things like booking a flight or looking for weekend plans”.
Danielle du Toit, president of SeatGeek Enterprise, said: “We’re so excited to bring our SeatGeek Open technology to Europe, as we continue to focus on growing our footprint in the continent.
“We’ve seen some of our clients in the US sell more than 30% of their box office inventory off platform for an event, and we are excited to bring that opportunity to our UK partners.”
SeatGeek already has UK and European clients for its SRO technology including a number of Premier League clubs.
The firm launched SeatGeek Open in the US in 2016, and has worked with partners like Facebook, Snapchat and Airbnb to help clients reach new attendees.
Major sporting leagues like the National Football League and Major League Soccer have embraced open distribution thanks to SeatGeek, the company claimed.
SeatGeek is poised to announce a growing number of distribution partners that will bring box office ticket commerce to the marketplaces where customers are already buying everything from tickets to flights.
“At SeatGeek we believe that as the ticketing platform we should be doing everything in our power to help our clients sell more tickets,” said SeatGeek’s International GM James McClure. “By giving our partners direct access to incremental sales channels they will now reach new audiences and be able to sell more inventory.”