African online travel agency Travelstart has launched a media division with South African Tourism and Norwegian Cruise Line revealed as partners.
Media Hub will offer promotional opportunities on Travelstart’s digital content channels, TV and radio advertising agreements and influencer network.
The OTA said the new media division will “support tourism agencies, airlines, cruise companies and related organisations with a platform to promote their brands and services to a global community of travellers”.
Travelstart claims to have an addressable audience of fifty million travellers globally, and two decades of relationships and content and community development in the travel market.
Jerome Touze, managing director of Travelstart, said: “After twenty years of investing in trusted digital travel content and audience development, it’s a natural progression for us to extend our services in the media vertical.”
The Travelstart Media Hub will offer design of creative content, video production and access to a suite of resources to connect with pre-defined audience segments.
The firm said advertisers will benefit from Travelstart’s influencer network, lead generation campaigns, native advertising, customisable microsites, market research tools, social media and pre-negotiated TV and radio media plans, among other branded-content solutions.
South African Tourism, the official marketing agency of South Africa, and Norwegian Cruise Line, the third-largest cruise line company globally, were revealed as the launch customers of the Travelstart Media Hub.
“Travelstart is an established media partner with deep understanding of the consumer traveller market,” said Browen Auret, general manager brand and marketing at SA Tourism.
“Their digital prowess and powerful audience reach will help us inspire people with meaningful and measurable sponsored content and help us fulfil our mandate of promoting South Africa as a destination.”
“Travelstart is not only Africa’s leading online travel agency but is also an accomplished media partner providing a suite of profile-raising tools to engage a 50 million-strong audience of travellers, around the world. We couldn’t be happier to serve South African Tourism and Norwegian Cruise Line as our debut Media Hub customers,” added Touze.