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Culture Trip launches print magazine for its millennial audience

Posted by Lee Hayhurst on
Culture Trip launches print magazine for its millennial audience

London-based travel, media and entertainment start-up Culture Trip has launched a magazine aimed at its millennial audience.

Culture Trip Magazine showcases a collection of the site’s inspiring stories produced by its global network of content creators.

The firm’s website and app have attracted millions of fans with its site attracting around 18 million monthly unique visitors every month and the brand enjoying a social media following exceeding 7 million.

Having secured an $80 million funding round in April, the firm has established a travel team, to create an OTA to capitalise on the travel intent of its audience, headed up by former Expedia and dnata Travel boss Andy Washington.

Kris Naudts, founder and chief executive of Culture Trip, said: “Our network of local writers, photographers and illustrators allows us to tell amazing stories through the eyes of people that know a place best.

“We know that many millions of people rely on us to find out what is special about places, people and cultures. It was an obvious step to make those inspiring stories available in a printed format.”

The first edition published on Thursday includes:

• An original photography commission on the World Nomad Games in Kyrgyzstan, that features on the cover of the magazine;
• A story retracing the footsteps of Spanish artist Joan Miro;
• An interview with former UN employee Jessica Nabongo, about what it means to become the first black woman to visit every UN recognised country in the world;
• A feature with superstar DJ Steve Aoki – the world’s most travelled musician – sharing the places that have really captured his imagination.

Natalie Smith, publishing director, added: “It’s a myth that Millennials don’t like print. Many of our millions of users told us that they wanted our inspiring storytelling in a more tangible format and that’s what we are publishing.

“You’ll find the same brilliant storytelling, the same amazing photography and the same editorial excellence as on our site or in our app – but this time in a beautiful magazine our readers can hold, come back to and share with their friends.”

The quarterly magazine is being distributed at tube and rail stations across London and on the Eurostar to Paris.

It will also be available in hotel lobbies, coffee shops and cafes and at events and venues in London and elsewhere.

Culture Trip aims to have 100,000 copies in circulation by the end of this year. Most of the featured content will be exclusive to the magazine, before it is available on the website.

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