Hilton has launched a web platform offering guests of its luxury brands Waldorf Astoria Hotels & Resorts and Conrad Hotel & Resorts a range of new and exclusive experiences.
The website filters by the senses to give guests access to local tastes, sights and sounds.
The include a chance to see the world’s largest private collection of Louis Vuitton suitcases in Amsterdam, discover street art and private art collections in Istanbul, and ride camels to the Great Pyramids of Giza.
Hilton said a recent global survey of luxury travellers found 48% of UK travellers have planned most of their itinerary before travelling and that 20% use a loyalty app or digital concierge to do this.
The Luxury Experiences platform will help guests book exclusive, authentic, local experiences in destinations all over Europe, Middle East and Africa, said Hilton.
Dominique Piquemal, vice president luxury operations EMEA at Hilton, said: “Now more than ever, luxury consumers are looking for unique experiences and unparalleled access.
“Our newly launched Luxury Experiences platform enables guests to browse the breadth of diverse experiences and undiscovered gems, available exclusively through our Waldorf Astoria and Conrad properties, offering exceptional experiences, every hotel, every guest, every time.”
With over 20 experiences across Europe, Middle East and Africa, the Luxury Experiences platform will ensure it is easy for guests to browse authentic experiences and have a seamless, unforgettable holiday.