Hotelbeds Group has announced it has agreed a strategic partnership with tour and attractions software specialist Rezdy.
The leading bedbank trade supplier will use the tie-up with the Australian developer to increase the volume of live bookings of experiences globally on its tours and activities platform.
The partnership will immediately bring an additional 1,000 activities to Hotelbeds’ Ancillary Bank business.
That will increase over a one-year period to integrate a percentage of the 65,000 total number of activities available on the Rezdy platform globally.
As a first stage of the integration Hotelbeds has added activities from Paris, Copenhagen, Oslo, Stockholm and Barcelona. As the integration progresses Asia Pacific will be added.
Hotelbeds said the high proportion of Asia Pacific content presents a significant opportunity given its high-growth potential.
Director of Ancillary Bank at Hotelbeds Group, Javier Arévalo, said “We are very pleased to announce our partnership with a leading company such as Rezdy, whose real-time booking solutions are transforming the industry at a time when offering mobile booking tools is absolutely critical.
“This has come about as a result of our listening to the needs of the market, where we hear people talking about an ever-increasing demand for better technology to manage efficiently tours and activities bookings – as well as increasing distribution opportunities. This alliance with Rezdy in particular boosts our presence in the Asia Pacific region, one of the most important and fastest growing marketplaces worldwide.”
Chris Atkin, chief executive of Rezdy, added: “This partnership with the world’s leading bedbank will grow our distribution network of travel intermediaries, giving our customers access to new distribution channels and a variety of booking segments that might otherwise be difficult to reach.
“This is great news for the tour, attraction and activity companies we work with, as every business is naturally always looking for ways to increase their bookings and grow their business without greatly increasing their workload.”
Rezdy specializes in online booking integration with suppliers, including the ability to handle increasingly important mobile bookings, resource allocation, customer details and payment gateways.
Its software enables improved management of tours, activities, rentals, charters, shuttles, and tickets.
The deal means Hotelbeds will be able to offer their clients real-time availability for products.
Hotelbeds said the alliance will also allow it to enhance the sales process and offer a more scalable contracting model, reducing the time to market for all new products available in its distribution channels.
The form added it will also open up more opportunities for last minute, in-destination bookings and will enable a better guest experience for ticket validation.