Holiday comparison website icelolly.com is to offer a car hire booking option in collaboration with Rentalcars Connect.
An integrated white-label solution will allow users of the holiday metasearch and travel deals platform to compare and book car rental.
The deal offers icelolly customers the option to reserve car rentals at 53,000 car hire locations in 43 languages.
The agreement is set to help icelolly boost its ancillary revenue streams, alongside offering a more streamlined all-in-one booking experience.
Rentalcars Connect, managing director Fraser Ellacott said: “Icelolly.com is a forward-thinking, ambitious and innovative company that is constantly looking at ways in which it can improve the customer travel booking experience.
“Revitalising its car rental offering in partnership with Rentalcars Connect is the next step in its journey and we are looking forward to seeing our collaboration pay long-term dividends.”
Icelolly.com chief executive Richard Singer added: “Rentalcars Connect is renowned for offering bespoke and quality platforms to partners across the globe, so joining forces with them was a natural decision for us.
“The Rentalcars Connect team took the time to understand our vision and what we needed to take our customer booking experience to the next level.
“We have an ambitious growth strategy, and I’m confident that this partnership will actively support our aims today and into the future.”