Icelolly.com enlists Peter Shilton for social media promotion

Campaign sees former England goalkeeper asked pre-and-post match questions in ten-second spots Continue reading →

Former England World Cup goalkeeper Peter Shilton has been signed up by Icelolly.com for a social media promotional push.

The tongue-in-cheek summer campaign by the holiday metasearch engine sees Shilton being asked a series of pre-and-post match questions in ten-second spots that play on the fact that a goalkeeper’s job is to ‘save’.

The short films, which can be viewed on icelolly’s blog page and across social media channels including Facebook, Twitter, YouTube and Instagram, begin with a football-themed question.

However, Shilton’s responses firmly position icelolly as the “go-to” metasearch engine for comparing holiday deals.

The pre- and post-match spots premiered before England’s first World Cup game against Tunisia on Monday and will air through England’s remaining games and beyond over six-weeks.

The Peter Shilton Save campaign builds on the success of icelolly’s brand-building initiatives since the turn of the year.

These include sponsorship of ITV’s Keith & Paddy’s Picture Show, a partnership with McDonald’s for its Monopoly campaign and ongoing regional weather sponsorship across regional Capital Radio stations.