Discount cruise retailer CruiseDeals.co.uk is introducing a fully transactional website.
Customers can currently use the site to search for cruises from lines, including Marella Cruises, P&O Cruises and Royal Caribbean International.
All bookings and enquiries were made over the phone, via one of the site’s cruise consultants.
The online upgrade means that consumers will be able to source and book the latest deals from Marella Cruises.
CruiseDeals spokesman Ian Crawford said: “It very much feels like a logical step for us.
“Cruise audiences are getting younger, and older generations are becoming more tech-savvy.
“Being able to book a cruise and any excursions in one place promises to give our customers a greater sense of freedom and flexibility, which feels crucial at this time.”
Alongside the transactional features, the company plans a new content hub with insider tips, advice and information.
Crawford added: “We want to give everybody the ultimate cruise holiday and firmly believe that the experience starts as soon as you arrive at your chosen port or airport.
“The UK is lucky to be home to such a vast array of incredible cruise ports, yet even for those who choose a fly-cruise, we’re keen to ensure that every stage of the journey is as enjoyable as possible.”