More than 16 different cruise companies are being made available as part of an expended ancillaries outshoot established by leading bedbank Hotelbeds.
The structure of the company’s ancillary bank was confirmed today together with a product update following the integration of Tourico Holidays and GTA into the group last year.
Cruise is part of an expanded portfolio which includes more than 18,000 activities and 24,000 transfer routes worldwide.
Attractions such as Broadway shows, Merlin Entertainments, 400 theme and water parks like Disney Parks, Universal Parks & Resorts, SeaWorld Parks & Entertainment, Legoland and Port Aventura World are among the options available.
Car hire from the group’s B2B car rental specialist brand Carnect are also introduced, covering more than 500 car rental companies.
Javier Arévalo is named as the director of the ancillary bank with senior leadership positions combining the best talent from Tourico Holidays, GTA and Hotelbeds.
Three dedicated regional sales and sourcing roles have been introduced to ensure the company is optimising cross-selling opportunities generated through its diverse and global bedbank client base of more than 60,000 travel intermediaries.
The company is also reshaping its HotelExtras brand, which provides in-destination and distribution of ancillary products to hospitality industry partners, mainly accommodation suppliers, cruise lines, activity providers, tourism boards and other in-destination points of sale.
Group bedbank managing director Carlos Muñoz, Bedban said: “I would like to congratulate Javier and his senior team for taking on their news roles in our new ancillary bank structure.
“This fast growing area for our group forms a core part of our strategy for growth via offering the 60,000-plus travel intermediaries around the world who use our platform the opportunity to upsell their customers with the full range of travel needs and experiences.”
Javier Arévalo added: “Following a significant amount of analysis, preparation and strategic planning behind the scenes, I am pleased to confirm that the integration of the Tourico Holidays and GTA offering into our ancillary bank is now complete.”