An enhanced Chinese language website is being introduced by Bedsonline.
The site is fully integrated with WeChat through an automated client acquisition programme created especially for China.
A new home page has been designed following expert advice from local digital marketing consultants.
China is the company’s tenth largest source market with sales claimed to be up by 98% so far this year.
Bedsonline has a sales force of 15 sales managers covering the whole Greater China region, including Hong Kong, Taiwan and Macao.
Following the integration of Tourico Holidays and GTA – both with strong presence in Asia-Pacific – into parent company Hotelbeds Group, there are now more than 170,000 hotels available to travel intermediaries globally via Bedsonline’s proprietary B2B technology platform.
Stuart Dale, regional director retail travel agents Asia, said: “China is a strategic market for Bedsonline and we would like to take advantage of the integration of Tourico Holidays and GTA into the group which Bedsonline belongs, to provide a wider, more competitive range of products to the Chinese travel retailers – now totalling over 170,000 hotels.
“With this unbeatable offering it’s the moment to commit to the market and leverage our collective global practice with local knowledge and a complete professional sales force which will continue to serve this fast-growing travel market.”
Regional manager Greater China, Vincent Zha, added: “Bedsonline has big plans for the Chinese market, where in 2017 there were 127 million Chinese outbound travellers and already China is the largest outbound travel market in the world.
“Outbound tourism in China is booming as a result of the growing middle class.
“Whilst the major urban centres of Beijing, Shanghai, Guangzhou and Shenzhen account for most of the outbound travel demand among Chinese nationals, there’s also a gradual increase in international travellers from smaller cities and towns – and we’re targeting travel agents in that niche too.
“According to the China National Tourism Administration, almost five billion domestic trips were made in China in 2017. Therefore, we are also working hard to expand our local accommodation portfolio to respond to the demands of travellers.”