Ryanair’s website and app have attracted one billion visits in a year for the first time.
The figure for the 12 months to March represents more visits than Lufthansa, British Airways, Air France, KLM and Iberia combined, the Irish budget carrier claimed.
This means that the airline is attracting 11 visits per second with the UK providing the highest levels followed by Italy, Spain, Germany and Irealnd.
Chief marketing officer Kenny Jacobs said: “We are delighted to reach this milestone of one billion visits in a year, the equivalent of nearly every man, woman and child in Europe and the USA visiting Ryanair’s platforms, as consumers demonstrate they know exactly where to go for the lowest fares in Europe.
Ryanair.com is the world’s most visited airline website and the Ryanair app is the most used travel app in Europe, and we are continuing to enhance and improve our digital offering and customer experience through Ryanair Labs.”