Dolphin Dynamics enhances tech to be GDPR compliant

Latest software tracks customers’ marketing consent and satisfies ‘right to access’ Continue reading →

A new version of Dolphin Dynamics travel management software will include General Data Protection Regulation-related features.

The aim is to help users better prepare for data protection compliance in advance of the GDPR that comes into force on May 25.

Enhancements include storing data electronically and securely; tracking customers’ marketing consent and satisfying customers’ “right to access”.

Subsequent enhancements to the system due over the coming months will bring additional compliance benefits such as automatically removing old personal information.

GDPR gives EU citizens the right to access their personal data and to know how their data is used, as well as the right to withdraw their personal data at any time.

Furthermore, businesses will not be able to market to consumers without obtaining explicit consent.

Dolphin Dynamics’ managing director Chuck Richardson said: ”GDPR compliance is a headache for many travel businesses, both in the immediate term and as an ongoing overhead.

“As part of our CRM offering, we have been working hard to minimise the impact of GDPR on our customers and to give them the peace of mind in relation to their compliance so that they can remain focused on selling travel.”