Technology

Super Break upgrades agent theatre booking system

Posted by Juliet Dennis on
Super Break upgrades agent theatre booking system

Super Break has made major changes to its booking system to enable agents to reserve last‑minute theatre tickets, pre‑book specific seats and access a wider range of shows.

The overhaul of the booking system for its London theatre breaks gives agents access to shorter-life shows and plays for the first time, rather than just high-profile musicals, which Super Break has traditionally offered.

The new system links direct with individual theatres to provide live availability right up until the day of travel and allow seats to be booked up to one hour before the show starts. Agents can print an e-ticket or arrange for clients to pick up tickets at the box office.

Until now, shows went off sale a week or two prior to the performance. Agents will also now be able to view a seating plan to select exact seats for customers.

Gary Gillespie, national sales manager, said: “We have been working on this for some time and I’m delighted that we can now offer agents much greater flexibility and choice. Having the option to pre‑book seats is something we know agents wanted, and we now have the technology to offer this.”

He added: “The new live connectivity to the theatres allows us to offer shows and plays that have shorter runs which, until now, would have taken too long to set up on the original system.

“With new plays and other types of highly engaging entertainment products coming on stream, this is an exciting development for our product offering.”

Super Break offers theatre tickets only with a hotel as a package.

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