Direct booking expert Hotelchamp has partnered with a host of tech companies to create an “all-in-one” marketing platform for hotels.
Its launch partners include guest feedback site TrustYou, revenue management specialists OTA Insight, hospitality software firm Customer Alliance, customer service platform LiveChat and website analysts HotJar.
Hotechamp hopes that by bringing together the tech-driven marketing firms, it will become the “control-centre” for hotels to improve the guest journey, manage online activities and boost conversion.
Retargeting, review management, competitor and OTA rate-shopping, metasearch advertising, and visitor analysis technology can now all be coordinated through the Hotelchamp platform.
“It’s not our aim to be a jack-of-all trades,” says Kristian Valk, Hotelchamp founder and CEO. “Hoteliers are already using a variety of highly-specialised services to provide the best possible booking experience to their guests. But right now, it’s a very fragmented ecosystem.”
“By bringing other best-in-class technologies and suppliers together through our Hotelchamp platform, it not only makes it far easier for hoteliers to manage their services – it also maximises the value of each solution working together.”
“We know it’s key to offer the right message at the right time if you want to convince guests to book direct, and our speciality has always been in helping hoteliers do this on their own website. By offering technology from other category leaders across the industry in a single platform, hoteliers can now offer this seamless online customer journey on their own website and beyond.”