YOTEL, the new generation hotel chain created by Yo! Sushi founder Simon Woodroffe, is tapping into Silicon Valley tech expertise to drive further innovation.
A partnership has been forged with global innovation platform for start-ups, Plug and Play, to give the hotel company access to new ideas and technology developments.
Plug and Play managing partner Amir Amidi said: “The travel and hospitality innovation platform at Plug and Play has worked closely with leading hospitality brands for several years, and we’re delighted to bring YOTEL on board as our newest hospitality partner.
“YOTEL pioneered some of the earliest innovations in hospitality such as self-service check in and guest facing robotics, and we are excited to add them as one of our partners to help them remain as the leading hotel brand in innovation.”
YOTEL currently operates airport hotels under the YOTELAIR brand at Gatwick, Heathrow, Amsterdam Schiphol and Paris Charles de Gaulle and city hotels in New York, Boston and Singapore.
New hotels under development include a YOTELAIR in Singapore Changi airport and city hotels in San Francisco, London, Dubai, Edinburgh, Miami and Amsterdam.
YOTEL revealed a new brand, YOTELPAD, in January with five deals in North America, Europe and the Middle East.
CEO Hubert Viriot said: “Innovation is at the core of the YOTEL brand and our relationship with Plug and Play will allow us to move quickly in order to stay at the forefront of a rapidly changing industry.
“With 15 hotels under development, and the opening of YOTEL San Francisco later this year at the historic Grant Building, our new partnership comes at an opportune time to allow us to match promising start ups with a global hotel portfolio.”