Online travel bookings are up 61% in the run up to Easter.
Data from payment processing firm Worldpay said online travel agents had seen the biggest boost, with sales more than double this year against 2017.
Its customer transaction data measured online bookings for airlines and online travel agents in the UK from March 9 to March 16 this year, compared to March 25 to April 1 in 2017 – each representing three weeks before the Easter weekend each year.
Thomas Helldorff, vice president travel at Worldpay, said: “It may be spring, but snow is still on the cards as we approach the Easter bank holiday. Whether they’re in search for sun or ski, bargain-hungry Brits are rushing to book last-minute breaks to escape the “Beast from the East”.
“Savvy travellers love to shop around, research the best deals and book from a travel website that is convenient and easy to use. To cash in on the cold weather, online travel agents should consider special “flee the Beast” promotions to drive more sales in the lead up to this holiday period.”