London-based ticketing technology specialist Aventus has named its new chief operating officer.
The firm uses blockchain technology to provide the events ticketing sector a fair, secure and transparent means distributing tickets.
Rob Edwards has 20 years of experience in the sector having worked with ticketing software suppliers, ticketing companies, and live entertainment organisations.
He said: “The open source Aventus Protocol offers the ticketing industry an amazing opportunity to enhance security, combat fraud, and improve efficiency.
“Blockchain technology and ticketing are a perfect fit and the incredible team behind Aventus who are building a bridge to the blockchain for the ticketing supply-chain through the delivery of tools and blockchain API connectivity make this one of the most exciting opportunities of my career.”
Aventus co-founders Alan Vey and Annika Monari said: “Rob’s vast ticketing knowledge, network and expertise, combined with his experience with and interest in new technologies make him a huge asset to the Aventus leadership team.”
Edwards’ appointment comes after the firm named Andrew Ford as chief marketing officer.
They join an experienced leadership team including chief technology officer Andy Grant as CTO, co-founder and innovator in the field of machine learning-based experimental particle physics Annika Monari, and co-founder and artificial intelligence and blockchain pioneer Alan Vey.
The Aventus Protocol is an open source blockchain system being developed by the Aventus Foundation, a non-profit organisation promoting innovation in the ticketing industry.
Built on the Ethereum network, the Aventus Protocol will be available to any organisation wishing to develop and improve their infrastructure with blockchain technology.
The system provides a host of features for event organisers, including adjusting variables such as initial pricing, price caps, and revenue splits from resale.
Aventus said the platform is also designed to improve the ticketing experience for buyers too.
Using the AventCoin (AVT) those on the network can vote on event and ticket seller legitimacy, bringing validity and security to the ticketing industry in a decentralised manner.
In September of last year Aventus successfully sold 6,000,000 AVT, their network’s utility token, in exchange for 60,000 Ether tokens through its token sale – valued at over 40 million pounds in today’s market.
The Aventus protocol is scheduled to launch its first version in the coming months.