Hilton and the London Traveltech Lab has announced the second in a series of pitch events.
Applications for the #TalkTravelTech pitch event are now open ahead of the event taking place on May 2.
The event will be hosted at the offices of London & Partners, the London mayor’s official promotional body where the lab is based.
The event offers start-ups who are challenging the status quo in the hotel sector, the opportunity to pitch directly to Hilton and a panel of industry leaders.
Organisers are looking for start-ups developing ways to increase personalisation and reduce the time-consuming booking experience for Hilton’s guests.
A recent survey conducted by Hilton indicated nearly half of their guests (49%) would be more likely to book again if provided with a single room rate option based on their individual preferences.
Companies selected to pitch will not only have the chance to work with Hilton on developing their product but also to win a £14,000 cash prize.
Applications to pitch close on Wednesday March 28 and finalists will be notified by Monday April 9.
The first #TalkTravelTech pitch event saw LikeWhere take home the prize for the best innovation in guest experience.