Marketing

Air New Zealand launches emoji campaign

Posted by Ben Ireland on
Air New Zealand launches emoji campaign

Air New Zealand is asking customers to explore the destinations in New Zealand by emoji.

Users are asked to type three or more emojis to Air New Zealand on social media using the hashtag #EmojiJourney to describe what they’d like to explore in the country and this will generate a link to a personalised map of New Zealand for them, with emojis highlighting points likely to be of interest.

Clicking on each of the emojis on the personalised map will provide more information about destinations and activities– such as food and drink hot spots, shopping, art and culture, adventure pursuits and things to do in the outdoors.

Air New Zealand general manager global brand and content marketing Jodi Williams Williams said: “This is a fun and unique way to showcase New Zealand and our regions, from skiing at Ruapehu, rafting in Rotorua, or whale watching in Kaikoura, to the iconic Len Lye Centre in New Plymouth, or some of the country’s foodie hotspots. For example, if I wanted to head to one of New Zealand’s renowned wine regions I would enter the wine emoji.

“Our airline is committed to enhancing the customer experience and leading the way when it comes to innovation.”

The #EmojiJourney campaign will be progressively launched in English, Japanese, German and Chinese and is aimed at Kiwis as well as visitors to the country.

Twitter’s managing director for ANZ, Suzy Nicoletti, added: “Emojis have become almost ubiquitous on Twitter as everyone from politicians, to sports stars, to brands are using these expressive images to communicate. When you can convey emotion faster and in less characters than words, it’s no wonder they are so popular.”

On average, 3.5 billion emojis are used on Twitter every month.

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