Artificial intelligence (AI) and virtual reality (VR) solutions for the travel industry will be demonstrated by ICE Technology Services at Travel Technology Europe next week.
The travel technology consultancy will show AI at work powering facial and emotion recognition to enable travel companies to monitor and track the mood of its customers.
Ice says this information can be used to modify an excursion or part of a cruise ship to improve the customer experience depending on how well it is being received.
Visitors to the ICE booth stand (TT95) can test out the system to see how accurately it captures their own mood.
ICE will also be showcasing immersive travel-specific VR experiences.
The firm said expects VR to be increasingly used throughout the travel sector for a host of applications, including training and presenting destination options to customers.
ICE says the technology will also be used to offer customer experiences in space-constrained environments such as cruise ships and aircraft.
In addition, visitors to the ICE stand will be able to try out augmented reality (AR) solutions and see how this technology can be applied in real life situations to enhance the customer experience.
ICE said it believes that AR can both solve huge challenges in the industry and act as a key differentiator for travel companies in an increasingly competitive marketplace.
ICE co-founder and chief executive, Ian Richardson, will be presenting at the show at 12.30pm on February 21, explaining how to implement AI systems in businesses to reduce costs, improve customer relationships, and drive revenues.
He said: “AI and VR/AR are some of the most hotly discussed topics of the moment across many different sectors.
“There is huge potential for these to revolutionise many aspects of the travel industry, however the challenge for the industry is about determining the best use cases of these technologies to add real value to consumers.”
ICE is also providing Travel Technology Europe with a Virtual Personal Assistant, meaning visitors will be able to ask specific questions, such as the time of a specific session or an exhibitor’s stand number.
Travel Technology Europe will take place at the Olympia conference centre in west London on February 21-22. Register too attend for free on the event’s website.