Routehappy by APTCO’s airline rich content is to be integrated with the Amadeus system to enabling carriers to display product differentiators through multiple channels.
Rich content – such as photos, videos, and descriptors – help drive conversion and differentiation for airlines.
But it also helps agents deliver a more comprehensive service and experience to their customers.
Travellers and agents alike will have the opportunity through the tie-in to benefit from rich content through a range of Amadeus solutions such as Selling Platform Connect.
OTAs will also be able to access airline rich content through Amadeus Web Services, displaying it directly to travellers via a redistribution agreement, a first of its kind for Routehappy.
The integration of Routehappy’s rich content with the Amadeus system will be completed during 2018 and will complement Amadeus’ existing content and merchandising capabilities already provided to airlines and travel sellers.
Routehappy by ATPCO CEO Robert Albert said: “Amadeus and Routehappy together unleash a vast opportunity to help airlines better differentiate their products in travel agencies and OTAs all over the world.
“Our mission is to differentiate and better monetise flight shopping.
“We’re platform, channel and delivery agnostic to help airlines differentiate in all sales channels direct and indirect, so our Amadeus partnership is a huge step forward in reaching distribution ubiquity for airlines.
“We’re excited to work closely with Amadeus to further improve flight shopping together.”
Amadeus travel channels senior vice president Decius Valmorbida added: “Our Routehappy partnership forms part of our growing suite of merchandising capabilities for airlines and travel sellers.
“Photos, videos and descriptors help drive conversion and differentiation for airlines, but also mean agents can deliver a more comprehensive service and experience to their customers. “Travellers are seeking enhanced ways to compare travel provider offers and we believe rich content helps to meet this need.
“Routehappy has already seen great traction with over 65 customers including major carriers like United, Avianca and Turkish Airlines so it is a natural partnership.”