EasyJet and Travelport Digital have been recognised for the user-focused digital experience they deliver at two leading industry awards in the UK.
The double success saw the airline’s mobile app, developed in partnership with Travelport Digital, awarded best transaction experience at the User Experience UK Awards and gold winner, digital – travel tech, at the driven x design, London Design Awards.
EasyJet’s mobile app, launched in 2011, has been downloaded more than 23 million times and attracts more than 600,000 uses a day.
Passengers are making more than a quarter (27%) of all e-commerce bookings through mobile platforms, an increase of 5.4% from September last year.
The carrier’s head of apps and digital travel experience, Dan Young, said: “It’s fantastic to be recognised and awarded within the design industry for our leading mobile experiences.
“Picking up ‘best transactional experience’ against some big hitting household names such as Sky, Barclaycard and the AA, is a true accolade to quality of the purchasing experience we offer to our customers.
“Searching and buying travel can be confusing and time consuming, but we have made it as simple and easy as possible by putting the customer at the heart of all of our mobile interactions.”
Travelport Digital chief customer officer Cormac Reilly said: “We believe that a good customer experience is about continuous engagement throughout the customer journey and providing highly relevant, personalized information and services at the right time.
“We look forward to working on even more innovative award-winning solutions with easyJet in the future.”