Marketing

Skiline.co.uk reduces Google Ads spend by 90% after website redesign

Posted by Ben Ireland on
Skiline.co.uk reduces Google Ads spend by 90% after website redesign

An independent online travel agency has reduced its spend on Google Ads by 90% after a 200% leap in organic traffic to its website.

Skiline.co.uk re-directed its spend into new social media channels and an outbound email marketing campaign which it says helped to boost visitor numbers to its website.

Customers are making repeat bookings at a rate of 73%.

Sales enquiries to the South London-based ski and snowboarding specialist have more than doubled and the company has recruited six extra staff members to handle the extra workload.

Owner and managing director Angus Kinloch said: “We have worked really hard to improve our website and make it easy and enjoyable to use. The effort has definitely paid off with visitors spending far longer browsing and sharing deals on their own social media channels.”

Skiline’s website, which features more than wo million ski holidays, has been redesigned in-house and updated with more than 5,000 pages written by Skiline employees based on their experiences of skiing resorts, accommodation, flights and après ski facilities.

Kinloch added: “We’ve made it our mission to offer visitors personalised recommendations to suit their budget, skiing abilities and travel dates. There is a live online chat option for visitors to ask as many questions as they like, or they can call us, plus we’ve even set up our own snow cameras in several ski resorts to provide real-time snow data for serious powder chasers.”

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