A new partnership between Beyond Analysis and accountancy giant PwC will target the travel sector.
The tie-up will see PwC use Beyond Analysis’s data visualisation products with businesses across a range of industries as well as extensive big data capabilities.
PwC director of customer and retail analytics, Megan Higgins claimed the relationship offers “tremendous potential” for its clients.
“We are always striving to do what we can to help our clients become more effective and efficient and that means adding value to what they do.
“I believe that the agreement reached with Beyond Analysis will allow us to leverage distinct advantages for our clients.
“They have built up an impressive track record in enabling major brands to understand and capitalise on the wealth of data which they possess.
“It’s something which we feel has real potential for the many businesses with which we work.”
Higgins added while the initial focus of the project with Beyond Analysis would be in retail, it will be expanded across the travel, tourism and media industries.
In the decade since it was founded, Beyond Analysis seen success providing clients in the retail, travel and payments sectors with technology.
This year, it has won a hat-trick of awards and a series of new clients following the introduction of an automated insights platform called Quick and Easy.
The system – which took more than two years to develop – allows key elements of a company’s performance to be visually and almost instantly presented in order to boost sales.
Paul Alexander, Beyond Analysis’ co-founder and chief executive, said that the agreement with PwC was another significant milestone in his firm’s development.
“We are delighted to be joining forces with one of the world’s biggest professional services companies to help meet its objective of providing clients with the most complete range of services possible to advance their businesses.
“This collaboration also amounts to a demonstration of the sort of impact made by our Quick and Easy product, which has gone from strength to strength in the relatively short time since it was launched.
“Its focus – like ours – is on enabling entire organisations to use data better but with very real emphasis on realising their commercial potential.”