Air Canada is using virtual reality technology to simulate the experience of flying on its Boeing 787 Dreamliners for travel agents and potential customers.
Users can explore all three cabins of service offered on board the aircraft, including a ‘virtual’ international business class meal.
With a headset on and controls in hand, the journey begins with an overview of Air Canada’s global route network followed by a view of the airline’s new livery.
Amenity kits, the in-flight magazine and in-flight entertainment are among the elements that can be touched, opened and moved, guided by an audio-based flight attendant.
The VR experience was on show at an Air Canada pop-up in Shoreditch, London until Saturday (November 11) and is being displayed at events in Toronto and Santiago in Chile.
The airline has also has produced 360 degree videos of the 787 cabin available here.
Global sales vice president Duncan Bureau said: “Air Canada is always developing new ways to enhance the customer experience and to engage partners such as the travel agent community, which plays a key role in helping our customers select the travel options best suited to them.
“Virtual Reality enables us to familiarise thousands of travel agents and potential customers with Air Canada’s offerings through the magic of an interactive, virtual tour.
“We have already seen an increase in bookings since we began using this technology.”