Intermediaries

Skyscanner acquires London-based user-generated content specialist Twizoo

Posted by Phil Davies on
Skyscanner acquires London-based user-generated content specialist Twizoo

Travel search specialist Skyscanner has taken over London based user-generated content business Twizoo for an undisclosed sum.

The six-strong Twizoo team, founded by Madeline Parra and John Talbott, have been incorporated into Skyscanner’s team and are now based from the travel search site’s London office.

Skyscanner will make use of Twizoo’s social content integrations to bolster hotel reviews and recommendations.

The move comes as Skyscanner continues to expand in London, having recently moved to a larger 24,000 square foot office in Tottenham Court Road.

London-based staff numbers have trebled in the past 12 months to more than 120 employees.

The company continues to recruit for dozens of roles across nine global offices, including 18 in London.

Chief technology officer Bryan Dove said: “Skyscanner aims to serve all traveller needs, from inspiration through to planning and booking.

“Twizoo’s technology surfaces customer opinions from social media, providing real value to traveller decision making.”

Parra said: “Skyscanner is built by travellers, for travellers. Their emphasis on authenticity and transparency reflect Twizoo’s own values.

“Travel is inherently social and we’re excited to work with the Skyscanner team to integrate our technology into their world-class travel search products, giving travellers invaluable insight through user generated content shared on social media.”

Last week Skyscanner also announced it would launch in-trip content through its Chinese parent company’s acquisition of Trip.com.

Twizoo’s previous investors include EC1 Capital, Downing Ventures and Jensons EIS Fund.

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