Premier Inn chooses Amadeus’s hospitality tech for digital transformation

Techn will offer ‘360 degree view’ of properties and guests around the world Continue reading →

Premier Inn, is to use  Amadeus’ combined Central Reservation System and Property Management System across its 765 properties.

The Whitbread Group-owned chain says the technologies will offer it a 360 degree view of its properties and guests around the world.

Whitbread selected Amadeus’ hospitality platform because it can be seamlessly integrated into Premier Inn’s system.

Premier Inn will also be able to use Amadeus’ capabilities as a foundation for its digital marketing transformation.

Simon Jones, managing director for Premier Inn and Restaurants UK, said: “At Premier Inn we put our guests at the heart of everything we do, and our latest decision to partner with Amadeus on the integration of a new hospitality platform underpins that commitment.

“One of the things that our guests tell us they love about Premier Inn is that we are straightforward, and by giving them a slick and simple customer journey from booking to checking in and paying, we can ensure that all of the touch points our guests have with us; whether they be digital or in person at the hotel, reflect our excellent service.

“The new, integrated cloud-based CRS and PMS will also have a real-time view of our business, and will help us make more informed decisions and allow us to continue not only meeting, but exceeding our guests’ expectations.”

Francisco Pérez-Lozao, senior vice president, strategic growth business, Amadeus, added:

“Fragmented IT systems and de-centralised data are the biggest obstacles for hoteliers to truly deliver a personalised guest experience.

“From the beginning, it has been our goal with the Amadeus Hospitality Platform to eliminate these IT barriers.

“We are proud that leading hotel chains such as Premier Inn trust us to improve even further its business and offering to its customers.

“This agreement is a testament to our vision of integrating key hospitality systems and marks a milestone in expanding and diversifying our business in the hospitality space.”