Technology

Amadeus invests in start-up aiming to rank popularity of every place on earth

Posted by Phil Davies on
Amadeus invests in start-up aiming to rank popularity of every place on earth

A travel tech start-up aiming to rank the popularity of every place on earth has attracted an investment by Amadeus.

London and Barcelona-based AVUXI is the latest fledgling firm to attract an unspecified Amadeus Ventures investment.

AVUXI is the latest addition to a portfolio that also includes start-ups such as Fly, Bluesmart, BookingPal, Yapta and Olset.

The firm’s TopPlace technology shows the most popular areas within a city through heat map overlays. Travellers searching for a hotel on an online travel agency or metasearch site can then intiutively understand the most popular places in the city they are about to visit.

AVUXI’s ranking scores assign location ranking to each hotel and holiday rental.

Travellers can search for popular places by category, such as eating, shopping, nightlife and sightseeing.

The platform analyses and ranks geo-located data, including comments, photos and reviews from millions of users through more than 60 sources, including Instagram, Facebook, Twitter, Google and Wikipedia to deliver data to users.

An AVUXI study found that more than 90% of travellers are willing to pay more to stay at a more interesting and suitable location.

For online travel agencies, metasearch sites, and hotels, AVUXI’s platform has the power to transform browsers into those willing to book a night’s stay, resulting in improved conversion and increased revenues.

Chief executive, Alexis Batlle, said: “Whenever we talk about travelling, location is essential.

“What we tried to do with Amadeus is to help people save time and have a better and more personalised experience by having the bookings and the information on the same site.”

Katherine Grass, head of Amadeus Innovation and Ventures, said: “Finding ways to improve conversion for our customers is a key focus as a company.

“By building a culture of collaboration with developers, start-ups, partners and our own staff, we are unlocking new innovations that can deliver real value to our customers and travellers. That’s why we are excited to invite AVUXI into the Amadeus Ventures portfolio.”

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