Visit Finland creates DNA generator to help tourists ‘discover their inner Finn’

Posted by Ben Ireland on
Visit Finland creates DNA generator to help tourists ‘discover their inner Finn’

Visit Finland has launched a new Finnish DNA generator enabling tourists from around the world to “discover their inner Finn”.

Using the birthplace of the user’s parents, the generator assigns each user one of the 311 municipalities in Finland. The name of one parent’s birthplace corresponds to the latitude and the other, the longitude, to give a geographical location.

The generator provides poetic translations and Finnish pronunciations which are shareable via social media.

The DNA generator is a sequel to Finngenerator, which was released in 2014 and attracted more than three million users from around the world. It is part of the ongoing Symphony of Extremes campaign which is promoting the diversity and heritage of the Finnish people.

The Symphony of Extremes campaign will see Jonathan Middleton, visiting professor at the University of Tampere, use software to create sounds from the base pairs found in Finnish DNA. From this, Eicca Toppinen of Finnish metal band Apocalyptica will compose an piece of music based on numerous DNA samples gathered by geneticists from around Finland in the Nuorgam, Hattuvaara and Hiittinen archipelago.


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