Expedia helps market Norwegian ski slopes with 360 virtual reality experience

Viewers can choose to watch three routes in Rauland, Telemark, and “experience how it feels to ski down the slopes and enjoy the beautiful view of the mountains” Continue reading →

Expedia has created a virtual reality 360 experience of one of the biggest ski resorts in Norway in a move to entice customers to book trips this winter.

Viewers can choose to watch three routes in Rauland, Telemark, and “experience how it feels to ski down the slopes and enjoy the beautiful view of the mountains”.

The resort is the largest in Telemark and fourth biggest in Norway with 150km of cross country tracks, 46 slopes and 17 lifts. Ten of its mountain tops are 1,000m above sea level.

Viewers can ski down three slopes – Holtarbakken, Rupa and Tiur/Luringen –  in Expedia’s 360 video, which offer varying degrees of difficulty.

Expedia’s affiliates are encouraged to embed the video on their sites to boost sales to the slopes.