Flight search website Kiwi.com says it has seen a dramatic increase interest in locations featured in the weekend’s judges’ houses episodes of ITV’s The X Factor.
Enquiries to San Francisco increased by 114%, Istanbul by 50%, Nice by 38% and Cape Town by 25% across the weekend when the shows aired.
Kiwi.com says the spike in activity underlines the influence of TV when Brits are searching for a dose of winter sun.
Alison Couper, of Kiwi.com, said: “Our data proves that the location of the judges’ houses in X Factor provide a real boost to a destination. We expect to see an ‘X Factor Exodus’ for those in search of winter sun.”