A mobile app has been created for independent UK property rental operator Sykes Cottages to bring the knowledge of its 8,000 holiday home owners direct to customers.
The ‘My Sykes’ app offers insider tips on the best places to visit and things to do.
It also features exclusive offers on trips, tours and attractions as well as directions and local weather forecasts
Customers can use the app to book a return visit to the same holiday cottage, or search for ideas for other breaks.
The app will be promoted through an integrated marketing campaign, including PR, email marketing and social media advertising.
The launch coincides with Sykes’ first TV advertising campaign in its 26-year history.
Sykes, which manages more than 10,000 holiday rental properties, expects to handle over one million holidaymakers this year.
Chief marketing officer, James Shaw, said: “Bookings have increased by over 20% year-on-year and we’ve also seen a massive boost in people booking through mobile too.
“The My Sykes app gives us the opportunity to share the expertise of our owners who are passionate ambassadors for their local areas, as well as helping to encourage loyalty through repeat bookings.”
He added: “We’re an ambitious, fast-growth business and our investment into both the mobile app and TV advertising will help us to deliver on our commitment to being the best choice for property owners, offering the best experience to customers and operating the best brand and platform in the market.”