Travel search engine Kayak has announced the asset purchase of Brazilian online metasearch engine Mundi.
The deal gives Kayak ownership of the Mundi domain and site technology and will see it adopt Kayak’s technology for website, which has around one million users.
Kayak, part of the Priceline group, now operates with three different brands in Brazil: KAYAK, momondo and Mundi. Priceline acquired momondo for around US$550 million in February.
The business opened a Brazilian office in May and will debut its first advertising campaign aimed exclusively at the Brazilian public in August.
Eduardo Fleury, country manager of Kayak in Brazil, said: “This strategy is in line with one of our main objectives, which is to expand KAYAK’s travel solutions in the country.
“This operation started in 2014 and today the country represents our largest market in the continent [South America]. We want to keep growing the representativeness of Brazil within our global operation and adding another brand to our portfolio in the region is a great way to help us do that.
“In the last two years, we have had significant growth in Brazil and our intention is to bring technology and the best solutions to an increasing number of travellers. The power of Kayak’s technology, combined with the strong brands that both Mundi and momondo have built in the region, gives us the ability to reach even more travellers.”
Other Kayak brands include Cheapflights, SWOODOO, checkfelix.
A UK spokeswoman for Kayak added: “We are excited to add Mundi to our portfolio of global brands. Mundi pioneered online travel search in Brazil and has developed a loyal user base. By combining Mundi’s brand equity with Kayak technology we will be able to reach even more travellers in the market.”