Last minute hotel booking app HotelTonight has announced a new partnership with revenue management company eRevMax.
The firms hope the deal will help HotelTonight maximise online revenue through real-time distribution.
It means the 9,000 hotels using eRevMax’s RateTiger channel manager, which include large hotel chains, mid-market segment and boutique hotels, can now be sold via HotelTonight to try and fill rooms at the last minute.
Amir Segall, HotelTonight vice president of International, said: “We are excited to connect our customers to RateTiger’s outstanding hotels while offering them a powerful new distribution channel – one that has an engaged consumer audience looking for great hotels, right up until the last minute.
“HotelTonight wants to help all partner hotels reach maximum occupancy on any given night.”
Ashis Saha, senior vice president, project management at eRevMax, added: “We’re thrilled to connect to the industry’s leading last minute booking app, providing our partner hotels a seamless way to move last minute inventory.
“The key to success here is our ability to deliver reservations immediately so the hotel front desk has the booking details ready when the guest checks in, which could be any time after they book a room via the HotelTonight app.”