River cruise operator Scenic’s is bringing the experience to life for customers before they get on board with a new virtual reality tour.
The firm says the new promotional technology will give consumer and trade partners the full Scenic ‘Space-Ship’ experience before they get on board or make a sale.
Users can tour Scenic Diamond, which exclusively cruises the waterways of Bordeaux. The ship was was filmed in April this year after extensive renovations.
Scenic UK brand manager Nichola Absalom described the virtual tour as the next best thing to experiencing the ships firsthand.
“For travellers that are new to river cruising, suite categories, and on board facilities, the virtual reality experience will really assist them when booking as well as the pre-journey experience, she said.
“Guests will be able to walk through our newly built Royal Owner’s Suite and feel like they are taking part in Scenic Culinaire, the exclusive on board cooking school.”
Dawn Quinn, acting national sales manager, said: “The new virtual reality tour really brings Scenic Diamond to life.
“The video provides agents with an exciting and innovative way to learn about and promote Scenic Space-Ships, as they can experience the ultimate in five star luxury river cruising for themselves.”