Asda’s digital marketing director is joining Thomas Cook in the UK.
Chris Chalmers will be responsible marketing and digital activity as UK marketing and e-commerce director.
Former UK marketing director Jamie Queen has moved into the role of group marketing director covering 16 source markets.
Chalmers has more than 10 years experience in digital and e-commerce marketing including roles at Jet2 and Tesco.
Thomas Cook UK managing director Chris Mottershead said: “Chris’ appointment will allow us to further develop our use of digital marketing to better target potential and existing customers.
“His strong experience in marketing and CRM will help build on the progress we’ve made in this vital area of the business.”
Chalmers added: “We remain committed to putting the customer at the heart of all our marketing activities and demonstrating our personalised and individual approach to holidays.
“I am passionate about helping the business grow its online footprint while continuing with the great work already undertaken to build the Thomas Cook brand.
“I’m excited to have joined the team and look forward to inspiring new and existing Thomas Cook customers.”