Bed bank Travellanda is reporting a 101% growth in Australian sales, and says it is committed to building its outbound further.
The figure, for the year ending March 2017, was put down to sharp increase in new Travellanda clients who came on board with the firm throughout the past 12 months.
And in the first quarter 2017 Australian hotels were up over 30% from the first quarter 2016. With Australia as a source market, the number of bookings generated from agencies in the country increased 60% in the past fiscal year at Travellanda.
Sales and business development manager for Australia, Pete Henton, said: “There are many factors involved in the growth of Australian sales. Partly because of the general increase in new clients in Australia, partly due to the fantastic supply we have. But also, a large part is down to our improved XML connectivity. Partners using our XML feed has risen substantially. This has directly impacted the growth of sales because we are able to manage much larger volume searches and bookings through our system.”
Travellanda reported that Sydney and Melbourne were the most popular destinations for Australia. Combined, the two cities account for almost 70% of all sales in the country. The bedbank will also be exhibiting for the first time at the Travel Industry Exhibition & Conference (TIEC) in Sydney in July to increase its brand awareness, ink deals with B2C and B2B players and enhance its product range Down Under.
Henton added: “Our team has been greatly improving our product range, and we are confident we will be able to provide valuable partnerships to Australian OTAs, travel agents, wholesalers and airlines.”