Worldwide bedbank Hotelbeds Group is to distribute service from its partner Big Bus Tours globally.
The move is an expansion of the business-to-business provider travel industry services’ Transfer & Activity Bank.
The long-term deal is projected to deliver a “significant increase” in passengers for Big Bus Tours with the firms aiming for consistent annual growth into the next decade.
As part of the “preferred partner” deal, both businesses will work collaboratively in developing a strong customer proposition for sale through Hotelbeds Group’s large portfolio of over 35,000 travel selling partners around the world made up of online travel agencies, travel agents, tour operators and airlines.
Javier Arévalo, Transfer & Activity Bank’s managing director, said: “This news forms part of our commitment to our customers to provide them with the best and widest range of product available, at the best prices, for real-time instant booking. The addition of the walking tours, boat cruises and attraction packages with the same hop-on, hop-off concept makes this agreement more exciting still.”
Omid Golshan, executive vice president of global growth at Big Bus Tours, added: “We look forward to deepening our partnership over the next few years through an even closer relationship with Hotelbeds Group and its extensive network of global distribution partners. Together we should be able to accelerate our growth whilst ensuring customers receive the very best value for their city experiences.”
Big Bus Tours provides sightseeing tours in 19 cities across four continents in 26 languages, and serves millions of customers each year.
The deal forms part of Hotelbeds Group’s ambition to triple sales in its TAB business.