The Midcounties Co-operative has appointed Sukie Rapal as its new head of digital to develop the online experience it offers customers.
Rapal was formerly international marketing director of cruise.co.uk and will work across all Midcounties verticals, including travel, childcare and healthcare.
Midcounties said Rapal brings significant expertise in social media, user-generated content, data collection and web strategy.
She started her new role this week, and key to her strategy will be to increase revenue through the various digital platforms by creating customer experiences and journeys that are personalised and relevant.
She’ll also be implementing new ways to make content easier to find online, including for travel customers researching and booking their holidays at cooptravel.co.uk.
Rapal said: “I am excited to take up this role, as The Midcounties Co-operative has a unique proposition with an already engaged member base, passionate colleagues that really know their business and established bricks and mortar.
“The digital offering embraces and connects all of this to ultimately give new and existing customers and members choice, convenience and access to all the products and services that the Society has to offer, and there aren’t many companies that can really say that.”
Alistair Rowland, group general manager for specialist retail at The Midcounties Co-operative, added: “We are delighted to announce Sukie’s arrival, which shows our ambition to become a real force online.
“The Co-op brand is very powerful in the digital environment and Sukie’s proven expertise and experience will prove invaluable to the Group in delivering our online strategy. We are very fortunate to secure her services and look forward to working with her.”