DMA holds hackathon to generate awareness and engagement with Hilton Honors App

Three teams were involved in the Direct Marketing Association pilot for its Customer engagement Labs. Continue reading →

A one-day live hackathon has been held to find new ways to generate awareness and engagement with the Hilton Honors App.

Three teams were involved in the Direct Marketing Association pilot for its Customer engagement Labs.

The winning team comprising of Colette Alderson from BJL Group, Guy Swam from XCM, Katie Stotter from Reading Room, Laurence Kraszewski from British Heart Foundation, Mark Spinks from Hilton, Tom Ovens from WorkBrands, and Una Faller-McCauley from Hilton took home a £100 Hilton gift voucher each.

The team was one of three taking part in the Labs day, all responding to Hilton’s challenge.

The #HiltonMoments campaign was victorious due to a combination of clear insight, strong creative ideas and range of both short and long-term strategies.

Well done the Orange team for its #hiltonmoments idea which wooed the judges. Thank you all @HiltonHotels pic.twitter.com/qR2SAv0trB

— DMA UK (@DMA_UK) May 11, 2017

The campaign proposed targeted both business and leisure travellers with nuanced understanding of the different customer journeys they may have, offering each the unique benefits of using the service in a variety of ways.

Future Customer Engagement Labs will work on more real client briefs and develop new ways to solve problems through better customer engagement.

DMA managing director, Rachel Aldighieri, said: “The best minds in our industry put excellent customer engagement at the forefront of what they do.

“Success lies in the fruitful collaboration between data experts, creative professionals and technology specialists being.

“We created the Customer Engagement Labs to offer a new approach. It gives brands and individuals the chance to learn without restrictions or silos.

“The Labs give participants an immersive, hands-on environment to test innovative ideas and forward-thinking solutions to real-life problems.”

Hilton senior director marketing operations, Mark Thomas, added: “All the teams did a fantastic job in coming up with new ideas and there was much debate among the judges as to who should win.

“However, the winning shone through by really getting grips with the brief, understood the customer journey, came up with a great creative idea, and a range of strategies that could deliver for us now and in the future.

“They understood what the objective was, delivered an idea that solved it and presented it all with aplomb.”