A partnership between Scandic Hotels and revenue management firm IDeaS has been extended.
The new deal will see the hotel group use IDeaS’ flagship G3 Revenue Management System across its estate of more than 200 properties.
The technology will help Scandic futurecast demand for more than 40,000 rooms across seven European countries, with the aim of creating tangible business results with advanced revenue management tools and expert resources.
“The hospitality sector is becoming increasingly sophisticated, so it’s important we invest in technology like IDeaS that delivers a competitive advantage and business results,” said Jan Lundborg, Vice President of Revenue Management and Distribution for Scandic Hotels. “Maximising revenue remains one of our key strategies to drive growth and deliver even better shareholder returns.
IDeaS G3 RMS helps hotel groups make pricing and inventory decisions, has intuitive dashboards and reporting tools that deliver maximum revenue and occupancy impacts.
“We are eager to see how our premier revenue management system will drive their business forward,” said Fabian Specht, EMEA managing director for IDeaS. “Hoteliers today are faced with a multitude of business challenges, and we believe our tools and industry expertise will serve up the actionable insights hotels need to make fully informed business decisions with confidence.”